Prof. Bloodgood 

Chapter Four

This large bar set could be half the size and work just as well. When a large group piles aboard, most of the detail is lost. However, the elaborate set does attract attention when the set is empty.


True or false: ? ?Everything you need to produce old time photographs can be purchased at the office supply store.?

It is true that you can purchase very good quality off-the-shelf cameras, computers, printers and software at any large electronics store. Some newcomers are doing just that. The prices come down every year and the power and speed of the new models increases.

However, the home and office models of even the best equipment are simply not built for the speed and volume you should be expecting. If you are really just dipping your toe into this business and want to try your hand at a few special events, fine. You will turn out a pretty good-looking product with office equipment. However, when you decide to stay in the business longer than a month or two, you will find yourself relegating the office models to the office and replacing them in the studio with heavy-duty professional equipment.

See your Kodak, Mitsubishi or Fuji dealer to get the latest information about professional digital equipment, and be sure to ask about:

The studio needs space for:

? Longevity
? Speed
? Customer service
? Alternative suppliers

When listening to your dealer?s sales pitch, don?t get hung up about the price of a sheet of paper. Whether you pay 88 cents or $1.88 for a piece of photographic paper, the cost of digital materials is the least of your expenses and is only a miniscule part of the true cost of your product. After all, your ?mark up? is between 1000 and 2000%! But, of course, you are not a retailer marking up a product for resale. Your cost comes from the time, effort and ambience it takes to cajole the customer into paying that triple digit markup for a piece of paper.

Rather than shop equipment for the lowest paper cost, concern yourself with speed, and reliability of the equipment, the reputation and customer service of the dealer. Don?t even consider an equipment deal that locks you into purchasing your expendable materials from only one source. Having said that, you are well advised to build a good rapport with the dealer who will service your equipment in times of need. It is well worth it to pay a few cents more from the dealer you know than to save in the short term from an unknown and perhaps unreliable source. Do ask for and expect quantity or seasonal discounts for cash. Long-term suppliers are happy to accommodate you. After all, your success is their success...more

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